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How to get on the 1st page of
Google, Yahoo, and MSN

Speaker: Cal Hesson Mr. Cal Hesson is an international technology consultant who specializes in Search Engine Optimization (SEO), e-Commerce Web Sites, Business Process Engineering, Project Management, and Business Analysis. Mr. Hesson owns eStrategies, Inc (a software development firm) and has contracted with companies including Wells Fargo, Intel, Sprint, Acer Computer, the Union Pacific Railroad, BlueCross BlueShield of NE, and a number of smaller dot com companies in California's Silicon Valley. Mr. Hesson is also the founder of the SEO Training Institute. Mr. Hesson not only teaches SEO, he actively practices it. Every one of his SEO clients is in the Top 10 of Google for competitive keyword phrases. His SEO company web site is No. 1 in Yahoo for the keyword phrase "SEO Company Services" (out of about 86,000,000 search results) and No. 2 in Google for the same keyword phrase.

Event Date: Thursday, May 28th, 2009

Meeting Location: Johnny's Cafe, 4702 South 27th Street, Omaha, NE

Sign in & Happy Hour: 5:00 P.M.

Dinner Served: 5:40 P.M.

Presentation & Questions: 6:15 P.M.

Meal Price and Selections:

  • $24 - 10oz Top Sirloin Steak
  • $24 - Ginger Chicken
  • $24 - Salmon Filet
  • $10 - Student 10oz Top Sirloin Steak
  • $10 - Student Ginger Chicken
  • $10 - Student Salmon Filet

All meals include baked potato, salad, rolls, coffee, and tea.

IEEE Student meals are half-price ($10).

This presentation is worth One (1.0) Professional Development Hour. Indicate your need for a PDH certificate during sign in at the meeting or on the sign up form below.

Sponsor: Open

Topic Overview: Search Engine Optimization (SEO) - The process, techniques, and requirements to get a web site onto the first page (Top 10) of the Search Engines will be explained. You'll learn about effective keyword research and analysis, on-page, and off-page SEO techniques.

  • How do people find your web site in the search engines - the answers may surprise you.
  • What keywords and keyword phrases should I use to get the most traffic
  • What is on-page SEO, what should every web site have, what is off-page SEO, and the importance of in-bound links
  • Blogs, articles, press releases, videos - how can these help
  • The hidden gems in web site log analysis
  • The one-minute competitive web site review
  • What is the Google Sandbox effect
  • What are the real secrets to getting a Top 10 position
Bonus: We'll also take a look at the OPPD, NPPD and LES web sites for a quick overview and basic SEO tips, and explore what are the most common questions that need to be answered for your web site(s).

Attendee's Name:
eMail or Phone:
Meal Selection:
IEEE Member?:Yes:     No:
Need a PDH?:Yes:     No:

Additional Comments:
Place your reservations by no later than 3:30 PM, Tuesday, May 26th. If you cannot use the form above to make your reservation, please use the phone numbers or email addresses listed below. When making reservations, give your name, the event date, the number of guests that will be accompanying you, and your meal selections.

Columbus: (402) 563-5324
Lincoln: (402) 467-7646
Omaha: (402) 552-5422